SoupMan & Shaq in Franchise Times Magazine

FRANCHISE TIMES: 1.13.2012

THE ORIGINAL SOUPMAN® ANNOUNCES OPENING AT EARL’S COURT™

Earl’s Court™ Presents the Ultimate Pairing of Soup and Sandwich with SoupMan® and Earl of Sandwich® Joining Forces to Provide the Finest Fare for Demanding New Yorkers

New York, NY, November 7, 2011 – (SOUP: OTCBB) In 1762, the Earl of Sandwich invented the modern-day sandwich. In 1984, Soupman Al Yeganeh re-defined modern-day soup. Today, in 2011, those two legends come together to announce that The Original SoupMan® and Earl of Sandwich® are collaborating to bring the best of soups and sandwiches to discerning diners at Earl’s Court™, founded and owned by the acclaimed restaurateur, Mr. Robert Earl, for whom this concept is named.

The first step in this collaboration is the fall 2011 opening of The Original SoupMan® restaurant at Earl’s Court™, located at 90 John Street in Downtown Manhattan. Earl's Court™ is a brand new 4,400 sq ft high-end specialty food court filled with seven amazing culinary venues with reasonable prices that is great for the on-the-go lunch crowd and those seeking a trendy alternative for after-work dinner and drinks in a hip, fun environment.

This new location is SoupMan’s fifth Manhattan location and will feature its legendary Zagat-rated #1 soups including Lentil, Tomato Basil, Lobster Bisque, and Jambalaya, and a selection of Al’s “Skinny Soups” at under 150 calories or less per serving. Earl of Sandwich® currently operates 13 additional restaurants in major metro destinations including Las Vegas, Florida, London and Paris.

The partnership with Earl’s Court™ follows on the heels of The Original SoupMan® entering into co-branded initiatives with other recognizable restaurants who intend to benefit from its well-known brand and loyal soup fans, including a recent partnership with Tim Horton’s.

“Earl’s Court’s combination of great concepts with rich histories and always-fresh and delicious products are a perfect complement to our own brand standards and mission,” said Arnold Casale, CEO of The Original SoupMan®.

“We’re excited to be coming to New York, and thrilled to be associating with The Original SoupMan® – an institution that New Yorkers love and rightfully respect” said Robert Earl.

About The Original SoupMan®

In 1984, Al Yeganeh opened his first soup shop at 55^th Street & 8^th Avenue in Manhattan. It soon set the standard for innovation and excellence in soups and gained global fame as the inspiration behind a famous Seinfeld episode. With a growing portfolio of The Original SoupMan® franchises and his new packaged line of premium gourmet “Heat-n-Serve” soups available at fine supermarkets nationwide, Al and his talented, experienced team are giving everyone the opportunity to experience quality soup as it was meant to be – at home, or away! On February 1, 2011, SOUPMAN INC, its parent company, commenced trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information, please visit: www.originalsoupman.com, friend us on Facebook at OriginalSoupMan or follow us on Twitter via handle @OriginalSoupMan.

About Earl’s Court™

Earl’s Court™ is a high-end specialty food court that presents a diverse range of culinary offerings, including Earl of Sandwich®, The Original Soupman®, Billy’s Bakery™, Sushi Express™, Greens™ salad bar, and Shakebar™. In addition, Earl’s Court™ will feature a Lavazza® coffee bar and a mixology bar. Earl’s Court™, which is great for both lunchtime crowds and after-work drinks and meals, is founded by and named after the acclaimed restaurateur and entrepreneur Mr. Robert Earl. Robert Earl is the founder and Chief Executive Officer of Planet Hollywood International, Inc., the parent company for Planet Hollywood restaurants, Planet Dailies® and Buca di Beppo®. For more information please visit www.EarlsCourtNYC.com.

About Earl of Sandwich®

Earl of Sandwich is a collaboration between Robert Earl and a direct descendant of the fourth Earl of Sandwich, John Montagu, who is credited with inventing the sandwich in 1762. As First Sea Lord, he commanded the mighty British Navy, was a noted explorer and also a dedicated gambler with a love of day-long card games. With little time for food, he came up with the ingenious idea of putting meat between two slices of bread. From then on it did not matter if one was fighting a great sea battle or laying down a Royal Flush, they could eat great food without too much fuss. Now, more than 240 years later, John Montagu, the 11th Earl of Sandwich and his son Orlando are re-inventing and reclaiming their culinary namesake. More information at www.earlofsandwichusa.com

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. We intend for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the opening at Earl’s Court.. All forward-looking statements in this press release are made as of the date of this press release, and we assume no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as the failure of the new product to obtain market acceptance or to result in increased sales and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in Soupman, Inc.’s Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov.

Al Yeganeh's Feed The Hungry Foundation

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DON'T PASS OVER HANOVER.

This location, in downtown Manhattan, gives all the Wall Street power brokers a place to have some powerfully delicious soup right in the neighborhood. And we guarantee that our sliced and diced ingredients are more identifiable (and certainly more flavorful) than the sliced-and-diced ingredients of those collateralized sub prime mortgages.